In a time when corporate America is so heavily criticized, there are still some companies that can give us all hope. More and more for – profit business are using a “one for one” model in order to donate goods to developing countries.
This “One for One” attitude is becoming considerably popular as companies are looking to connect with consumers on another level and spread some good throughout the world. Two specific examples that are my personal favorites are Toms and Warby Parker. Not only are both successful because of their unique style, brand equity and quality – but they both give back to those in need.
Warby Parker’s: “buy a pair, give a pair” philosophy aims to help people in the world who don’t have access to proper vision care. For every pair a consumer buys online, the company gives a free pair to someone in need. They partner with non-for-profit Vision Spring, and are sensitive to the impact that their donations make on the local economy. Not only do they give glasses, but they provide low income local entrepreneurs guidance to start their own businesses selling glasses at affordable prices. Toms is similar in that a pair of shoes is donated to a child in need, for every pair bought by a consumer with this “one for one” attitude. As conscious consumers the first step we can make to a better world is to educate ourselves on these issues, and see what we can do to help make a change – no matter how small.
So, next time you are about to make a purchase, give it some thought – could you B helping someone in need? (Look at the link below B Corp. to see how you can “B the change”)
Check it out for yourself
B the change: http://www.bcorporation.net/
Examples of other companies with this mentality: http://mashable.com/2010/11/07/buy-one-give-one/
By one, get one model article: http://www.csmonitor.com/World/Making-a-difference/Change-Agent/2011/1222/Warby-Parker-may-have-a-better-buy-one-give-one-model
Warby Parker: https://www.warbyparker.com/buy-a-pair-give-a-pair